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Campaigns Dashboard You already have your template approved. You’ve launched the message. Now the big question is: “Has it reached anyone?” 🤔 This module is your Results Centre. You don’t create campaigns here (that comes later); here, you analyse them. This is where you come to see whether your messages landed on your customers’ phones or hit a wall.

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🗂️ Your Campaign Inbox (Overview)

To keep everything organised, the system is smart: it groups campaigns by name.
  • If you launched a campaign called “Summer Offer” on Monday and another with the same name on Friday, they will appear together in a single folder.
  • The main row (the summary): shows the total figures from all the times you have run that campaign.

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🔍 The Magnifying Glass: Execution Details

Click the little arrow (>) to the left of the campaign name to expand the history. Campaign Details Here you will see each individual “run” with its full ID:
  • Date: When it was sent (or when it is scheduled to be sent).
  • Template: Which template was used (e.g. promo_black_friday).
  • Status:
    • ✅ Completed: Everything has been sent.
    • ⏳ Pending: It is in the queue or scheduled for the future.

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🚦 The Traffic Light of Results (Metrics)

The most important part is the colour-coded figures. They show the health of your campaign at a glance:
  • 🔵 Total Contacts: How many people you attempted to send messages to.
  • 🟡 Contacts Processed: How many the system has already processed.
  • 🟢 Successful Notifications: The key metric. How many messages were successfully delivered to WhatsApp’s servers.
  • 🔴 Failed Notifications: Messages that did not go through.
    • Why do they fail? The number may not have WhatsApp, the user may have blocked you, or Meta may have restricted your template.

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🛠️ Available Actions

On the right of each execution you have three handy buttons:
  1. 📥 Download Report: A full report for Excel lovers.
  2. 👥 Download Contacts: Download the exact list of people targeted in this campaign. Useful for retrying only the failed ones in a new campaign.
  3. 🗑️ Delete Campaign: Delete the record. (Be careful — this removes the results history, so make sure you don’t need it for audits.)

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🎓 Best Practice Summary

  • Watch the Reds (Failed): If you have too many failures (more than 5%), stop the campaign. Your database may be dirty (invalid numbers) or outdated. Meta penalises high failure rates.
  • Clean-up: Use the “Download Contacts” button from a successful campaign to build “Active Users” segments for the future.
  • Consistent naming: If you always call your campaigns “Test 1”, “Test 2”, you’ll end up with a messy list. Use names like Newsletter_January so the automatic grouping works in your favour.
Analyse, learn, and optimise your next send! 📈